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DIGITAL PRESENCE INTELLIGENCE

See what customers see before they choose you.

NorthlineIQ reviews how your business is found, understood, trusted, and converted online, then turns the evidence into the three highest-impact moves.

Check Your Digital IQ Explore a sample assessment

Founding pilot. Human-reviewed. Evidence and limitations are disclosed with every assessment. No ranking or revenue guarantees.

Illustrative example. This is not a real customer, live assessment, testimonial, or measured result.

DIGITAL IQ / SAMPLE ASSESSMENT

Juniper Street Studio

Fictional neighborhood salon used to demonstrate the product

68/ 100
illustrative
Assessment date
August 20, 2026
Methodology
Digital IQ v1.0 · illustrative fixture
Evidence coverage
76% of applicable criteria
Confidence
Moderate

Website

Clear offer; mobile action needs work

72 / 100
Observed
The fictional homepage states the service and location, but the primary mobile action appears after a long introduction.
Why it matters
A visitor who understands the offer but cannot act easily may leave before contacting the business.
Evidence source type
Public webpage observation
Confidence
High
Limitation
No private analytics, heatmaps, or customer-session data were available in this example.
Recommended action
Place one descriptive contact action within the first mobile viewport and verify it remains keyboard accessible.

Local Presence

Core location signals align

78 / 100
Observed
The fictional website and local profile use the same business name, city, primary category, and contact destination.
Why it matters
Consistent identity helps nearby customers recognize that they have found the intended business.
Evidence source type
Public business profile and website
Confidence
High
Limitation
Directory coverage outside the reviewed sources remains unknown.
Recommended action
Preserve the aligned core fields and review secondary listings only when a mismatch is observed.

Reputation

Trust is visible but not specific

66 / 100
Observed
Recent fictional reviews are positive, while few mention the priority services a new customer may be evaluating.
Why it matters
Specific, current evidence can reduce uncertainty at the point where a customer compares alternatives.
Evidence source type
Public review sample
Confidence
Moderate
Limitation
Sentiment and authenticity were not independently verified in this illustrative preview.
Recommended action
Use a neutral post-service review request that invites honest detail without scripting a favorable response.

Conversion & Measurement

Primary constraint

58 / 100
Observed
The fictional contact path reaches a third-party scheduler, but no reviewed evidence confirms a completed-booking event.
Why it matters
Without a reliable completion signal, the business cannot separate traffic changes from booking-path performance.
Evidence source type
Public booking path and owner-supplied setup note
Confidence
Moderate
Limitation
No analytics access or test booking was used; completion tracking remains unverified.
Recommended action
Define one booking-complete event, document its trigger, and validate it with a controlled test before optimization work.

THREE MOVES, IN ORDER

Prioritized findings

  1. 01

    Verify the completed-booking signal

    Booking handoff observed; completion event unverified

    Next: Document and test one booking-complete conversion event.

    See the remediation approach
    Impact
    High
    Effort
    Moderate
  2. 02

    Shorten the mobile path to action

    Primary action appears below the first mobile viewport

    Next: Move one clear contact action earlier and retest at 320–390px.

    See the remediation approach
    Impact
    High
    Effort
    Low
  3. 03

    Close one priority service-page gap

    Two priority services lack dedicated indexable coverage

    Next: Build the highest-intent service page first, then measure discovery.

    See the remediation approach
    Impact
    Moderate
    Effort
    Moderate
View the illustrative rescore comparison

Illustrative comparison. The comparison demonstrates report behavior only. It is not a customer result or measured improvement claim.

Baseline
64
Illustrative rescore
68
Change
+4

THE CUSTOMER DECISION PATH

A digital presence has to earn the next step.

Digital IQ follows the decisions a prospective customer makes, then maps each break in the path to evidence that can be reviewed and improved.

  1. 01

    Found

    Search Visibility and Local Presence reveal whether the business appears for relevant needs nearby.

  2. 02

    Understood

    Website evidence shows whether services, fit, location, and the next step are clear.

  3. 03

    Trusted

    Reputation and on-site credibility help a customer assess risk and choose confidently.

  4. 04

    Chosen

    Conversion evidence follows the contact or booking path and identifies avoidable friction.

  5. 05

    Measured

    Measurement evidence determines whether completed actions and later changes can be compared.

FIVE DIMENSIONS / ONE DIAGNOSIS

The score summarizes a connected system.

The public labels follow the customer decision path and map to the governed Digital IQ v1.0 assessment criteria.

01

Website

Evaluates
Clarity, usability, credibility, mobile experience
Evidence
Public pages, navigation, performance signals
Affects
Understanding and action
02

Search Visibility

Evaluates
Relevant discovery and index coverage
Evidence
Public search/index observations; owner data when supplied
Affects
Being found
03

Local Presence

Evaluates
Business identity, category, location consistency
Evidence
Public business profiles and website facts
Affects
Local recognition
04

Reputation

Evaluates
Visible trust, recency, specificity, response quality
Evidence
Permitted public review observations
Affects
Confidence and choice
05

Conversion & Measurement

Evaluates
Contact friction, completion signals, comparability
Evidence
Public paths and authorized measurement evidence
Affects
Action and learning

EVIDENCE ATTACHED TO EVERY FINDING

The score is not the evidence. The score summarizes the evidence.

Material findings stay connected to what was observed, when it was observed, and what could not be confirmed.

Illustrative example. No row describes a real customer or live assessment.
ObservationSource / observedConfidence / limitationImpactRecommendation
Primary mobile action appears after the introductionPublic website viewport reviewAugust 20, 2026HighNo behavioral analyticsAction may be missedMove one action earlier
Booking completion signal is not verifiedPublic booking path + owner-supplied setup noteAugust 20, 2026ModerateNo account access or test bookingOutcome cannot be attributed reliablyDefine and test one completion event
Two priority services have no dedicated pagePublic index and page inventoryAugust 20, 2026ModerateNo Search Console query dataRelevant discovery evidence is incompletePublish one decision-useful service page

FIX WHAT MATTERS FIRST

Not every issue deserves immediate work.

NorthlineIQ ranks a small number of actions using the likely business impact, confidence in the evidence, dependencies that must come first, and practical implementation effort.

Impact
What customer decision is constrained?
Confidence
How strong and current is the evidence?
Dependency
What must be true before the action can work?
Effort
What is the smallest credible implementation?
See how diagnosis becomes remediation

MEASURE THE CHANGE

A baseline is useful only if it supports the next comparison.

  1. Baseline

    Dated evidence, coverage, confidence, and limitations

  2. Work completed

    A record of what actually changed

  3. Follow-up evidence

    Comparable observations from the next period

  4. Rescore

    Deterministic differences where evidence supports them

  5. Maintain

    Watch the highest-priority constraint and resolved findings

If evidence is incomplete or no material change is observed, the report says so.

FOUNDING PILOT

Start with one public website.

Enter the URL first. NorthlineIQ creates a protected assessment journey, a human reviewer decides whether permitted public evidence can support a credible diagnosis, and contact information is requested only after useful reviewed findings exist.

Check Your Digital IQ